Client: Cascade Designs, maker of outdoor recreation products
Brands: MSR, MSR Global Health, Therm-a-Rest, SealLine, Platypus, eCase and PackTowl.
Projects: Numerous copywriting projects for brands listed, including marketing emails for MSR, Platypus and MSR Global Health.
Challenge: Craft email copy using each brand's distinctive voice and assess copy success via A/B testing results.
Platypus Newsletter Email
Subject line & pre-header: See why the Big Zip LP is your best bet...Hike, run, ride, hydrate: get into the flow of fall.
Platypus Gear Instagram Contest
Subject line & pre-header: Win a biking kit from Platypus, POC, Nuun & more...Share photos of favorites fall rides for a chance to win.
MSR Newsletter Email (Water Focus)
Subject line & pre-header: When & why should I treat backcountry water...Get smart about water treatment.
MSR Newsletter Email (Snowshoes Focus)
Subject line & pre-header: Made in Seattle & built for winter...plus, see how Deploy TR-3 adjustable poles tackle winter terrain.
MSR Global Health Email
Subject line & pre-header: World Vision report: Community Chlorine Maker’s positive impact...See the promising results of the safe water pilot project.