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Email Marketing

Client: Cascade Designs, maker of outdoor recreation products. Brands: MSR, MSR Global Health, Platypus, Therm-a-Rest, SealLine, PackTowl and eCase.

Projects: Numerous copywriting projects for brands listed, including marketing emails for MSR, Platypus and MSR Global Health.

Challenge: Craft email copy using each brand's distinctive voice and assess copy success via A/B testing results.

Client: Cascade Designs, maker of outdoor recreation products

Client: Cascade Designs, maker of outdoor recreation products

Brands: MSR, MSR Global Health, Therm-a-Rest, SealLine, Platypus, eCase and PackTowl.

Projects: Numerous copywriting projects for brands listed, including marketing emails for MSR, Platypus and MSR Global Health.

Challenge: Craft email copy using each brand's distinctive voice and assess copy success via A/B testing results.

Platypus Newsletter Email

Platypus Newsletter Email

Subject line & pre-header: See why the Big Zip LP is your best bet...Hike, run, ride, hydrate: get into the flow of fall.

Platypus Gear Instagram Contest

Platypus Gear Instagram Contest

Subject line & pre-header: Win a biking kit from Platypus, POC, Nuun & more...Share photos of favorites fall rides for a chance to win.

MSR Newsletter Email (Water Focus)

MSR Newsletter Email (Water Focus)

Subject line & pre-header: When & why should I treat backcountry water...Get smart about water treatment.

MSR Newsletter Email (Snowshoes Focus)

MSR Newsletter Email (Snowshoes Focus)

Subject line & pre-header: Made in Seattle & built for winter...plus, see how Deploy TR-3 adjustable poles tackle winter terrain.

MSR Global Health Email

MSR Global Health Email

Subject line & pre-header: World Vision report: Community Chlorine Maker’s positive impact...See the promising results of the safe water pilot project.