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Copywriting

Client: Fashion brand and expedition outfitter Eddie Bauer.

Projects: Website, email and Friends e-newsletter copy, ads, direct mailers and merchandising content.

Challenge: Create copy that engages online customers and moves them to purchase. 

Client: Fashion brand and expedition outfitter Eddie Bauer

Client: Fashion brand and expedition outfitter Eddie Bauer

Projects: Website, email and Friends e-newsletter copy, ads, direct mailers and merchandising content.

Challenge: Create copy that engages online customers and moves them to purchase. 

Slideshow Pop-Up Projects

Slideshow Pop-Up Projects

Challenge: Pair fun, season-specific copy with useful fashion tips to move customers to "get the look" and buy online.

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Top Content

Top Content

Challenge: Create compelling and succinct header copy to accompany rich imagery.

Eddie Bauer Friends E-Newsletter

Eddie Bauer Friends E-Newsletter

Challenge: Create succinct yet informative copy to keep members updated on Eddie Bauer and First Ascent news, events and special promotions.