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Ghostwriting

Client: National executive recruiting agency, the Lucas Group.

Project: Interview Lucas Group associates and write articles on their behalf for the company's "Your Career Intel" site.

Challenge: Create useful, content-rich articles in areas such as Career Advice, Development, Leadership, HR and Networking. Extract specific details from associate interviewees and craft copy around their unique voices. Engage readers through the articles to increase website traffic and drive potential clients to respective associate recruiters.

Client: National executive recruiting agency, the Lucas Group

Client: National executive recruiting agency, the Lucas Group

Project: Interview Lucas Group associates and write articles on their behalf for the company's "Your Career Intel" site.

Challenge: Create useful, content-rich articles in areas such as Career Advice, Development, Leadership, HR and Networking. Extract specific details from associate interviewees and craft copy around their unique voices. Engage readers through the articles to increase website traffic and drive potential clients to respective associate recruiters.