Client/Brand: MSR (Mountain Safety Research)

The different copywriting jobs completed for MSR and Cascade Designs (owner of the MSR brand) over ten years are too numerous to count. Samples below showcase magazine and trade show ads along with select product naming projects. Other deliverables included creative briefs (e.g. for photography), brand & product positioning docs, messaging strategies, packaging and web copy, video scripts and blogs. 

Product naming projects for MSR tents and snow tools:

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