Professional Work
Apart from my first career as a writing and English instructor, I spent twenty years focused on copywriting and editorial writing for a range of clients, from corporations to startups and small businesses. The industries have been as varied: outdoor recreation, the coffee industry, real estate, luxury travel, trade unions, software, fashion, health & beauty. Check out samples of my work and client list below.
Copywriting
My projects have run the gamut: ecommerce and email campaigns, print catalogs and packaging copy, messaging strategies and mission statements, scriptwriting and social media content, branding, ads, press releases, and more.
Samples:
Samples:
Editorial
Publications include dozens of stories for print and web, ghostwritten articles, countless blogs for clients, and a trade union history book.
Samples:
Samples:
- Local 7 Seattle-Tacoma: Celebrating 100 Years: 1912-2012 Seattle Publishing 2012 (Book)
- “Gnarly Branches” Willows Lodge Magazine Vol 2. 2015
- “Class in Session: Safe Water Training in Kenya and Mali” MSR Global Health October 2015
- "Packrafting in the Land of the Midnight Sun" SealLine October 2014
- “Building a School of Shred: Sweetlines” Freehub, Vol 3.2 Fall/Winter 2012
- “Big Air Therapy” Mountain Bike August 2007
- “How Will Fracking Affect Your Property Value (and Mortgage)?” Zillow August 2012
- "Renting? Know Your Rights" Zillow June 15, 2012
Clients
- Starbucks
- Eddie Bauer
- Cascade Designs
- MSR
- Therm-a-Rest
- Platypus
- SealLine
- PackTowl
- Brooks Running
- Zillow
- Knock.com
- Seattle Publishing
- Dolly
- Cairn
- Heroclip
- Lucas Group
- Hawthorn Creative
- Clarisonic
- unblu
- Tagged
- Virtuoso
- Serfas and many others
Writing & English Instructor
From 1997-2014, I designed and taught literature and writing courses at the following academic institutions:
- University of Washington
- University of Colorado-Boulder
- Metropolitan State College of Denver
- North Seattle Community College
- Creative Retirement Institute/Edmonds Community College