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StarbucksStore.com

Projects: Create founding content for StarbucksStore.com. Develop new content (product & marketing copy) for the website every season.  Create marketing emails to support the online store and B2B sales.

Challenges: Balance brand-focused copy with selling copy. Align copy with trends in user behavior (e.g. increased mobile use). 

Client: Starbucks

Client: Starbucks

Projects: Create founding ecommerce content for StarbucksStore.com. Develop new content (product & marketing copy) for the website every season.  Create marketing emails to support the online store and B2B sales.

Challenges: Balance brand-focused copy with selling copy. Align copy with trends in user behavior (e.g. increased mobile use). 

Top Content

Top Content

Challenge: Create succinct yet inspiring copy to introduce viewers to category web pages.

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"Ready, Set, Summer" Email

"Ready, Set, Summer" Email

Challenge: Create email copy highlighting distinct products under a cohesive theme. Short, referential headers with succinct subhead descriptions made copy adaptable for computer or mobile viewing.

Promotional Emails

Promotional Emails

Challenge: Create copy that highlights an email special promotion in a fun, compelling way and moves customers to action.

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