Projects: Create founding ecommerce content for StarbucksStore.com. Develop new content (product & marketing copy) for the website every season. Create marketing emails to support the online store and B2B sales.
Challenges: Balance brand-focused copy with selling copy. Align copy with trends in user behavior (e.g. increased mobile use).
Challenge: Create succinct yet inspiring copy to introduce viewers to category web pages.
"Ready, Set, Summer" Email
Challenge: Create email copy highlighting distinct products under a cohesive theme. Short, referential headers with succinct subhead descriptions made copy adaptable for computer or mobile viewing.
Challenge: Create copy that highlights an email special promotion in a fun, compelling way and moves customers to action.